Of course, there are many more. But this is my latest pick!
~ D. ZOPA
Digital influence is largely a phenomenon of social networking. The everyday Internet user is subject to a barrage of noise and content. As a result, individual judgment has given way to group judgment, or at least judgment that’s assisted by others online. Activating an influencer for an influencer marketing campaign has become wildly popular among brands and companies within the social media space. According to the Cambridge Dictionary, an influencer is a “person or group that has the ability to influence the behavior or opinion of others.”
At the latest after Rezo’s Youtube video for the European elections titled „The Destruction of the CDU“ (DIE ZERSTÖRUNG DER CDU), in which he vented nearly an hour about the German conservative political fraction CDU, and received more than 10 million views, the influencers clearly point out that the impact of our traditional media landscape has drastically changed.
So what makes a hipster, a fitness fanatic, a fashion doll, a techie, a gourmand, a guru or a comedian so attractive to us that we want to click millions of times and be fascinated?
WHO are these influencers?
If this interests you, you are reading the right blog!
Digital Influencers are characterized by an enormous network and persuasiveness. But as with all humans, influencers differ and they are unique as every human individual, but with certain behavioral traits. In this blog, I have highlighted these traits. Let’s look at some of them who got really successful!
Riccardo Simonetti
Instagram: 171k subscribers, YouTube: 1858 Subscribers, Facebook: 15.520 Likes (Febr. 2019)
The trademark of the native Italian is his “Walla-Walla” mane and his unsurpassed sense of humor. The sympathetic social media star also likes to take a fancy of himself (# riccardofällt). Riccardo is particularly characterized by his personality and was able to win numerous fans by his funny Insta stories last year. Riccardo hosts his own show „Riccardo’s Dream Date„. In addition to his blog, Riccardo also wrote for the German edition of the Huffington Post.
Nilam Farooq
Instagram: 422 Subscribers, YouTube: 1.141.867 Subscribers, Facebook: 180.145 Likes (Febr. 2019)
A true Berlin girl, with Pakistani-Polish roots, started her network career under the pseudonym Daarum. In 2010 Nilam founded her account on Youtube and six years later she is an indispensable part of the German media landscape. In these years, the 27-year-old has continued to expand her career. Nilam now works as a jewelry designer and from 2013 to 2018 as an actress in the ZDF series SOKO Leipzig. In 2017 she also appeared in the movie „My Blind Date with Life“. For a guest appearance, we saw her on the jury of Germany’s Next Top Model. Despite all the hype around her, her success has not gone to her head. On her Youtube Channel, she speaks openly about self-doubt and presents herself in FAQs also without any make-up. Insta: nilam.farooq
Sami Slimani
Instagram: 1,4m Subscribers, YouTube: 1.624.246 Subscribers, Facebook: 665.638 Likes (Febr. 2019)
At the time, everything started with “Mr. Tutorial” – that’s how Sami Slimani christened his Youtupe account. The name was program: Sami shows us beauty tricks for him and her, serves us with styling ideas and takes us on his travels. Since the beginning of the channel, his social media career has gone through the roof. Together with his sister, he wrote the book „The Slimani Principle“ in which he reports on his concept of success. Sami even owns one of his own fashion label: Maison Slimani. His fable for styling and fashion has also proved by a specially designed collection for the It-Label Review, which appeared in early 2016. Even at the music channel VIVA we see him in the role of a moderator. A multi-talent!
Toni Mahfud
Instagram: 3,5m Subscribers, YouTube: 152.664 Subscribers, Facebook: 1.053.119 Likes (Febr. 2019)
No question, Toni leads the list of male German influencers! He is not a typical fashion or beauty blogger. He particularly delights his followers with his outstanding drawing talent and his incredibly beautiful travel photography. But the 24-year-old also has a cool style – and nobody wears the undercut as casually as Toni. Collaboration with AirBnB, Audi or Huawei is raising his profile even further.
Pamela Reif
Instagram: 4,1m Subscribers, YouTube: 931.286 Subscribers, Facebook: 100.872 Likes (Febr. 2019)
Sports and fitness postings made Pamela a social media star, especially on Instagram. With more than three million followers, she is one of the most successful female influencers in Germany. That brought her cooperations, for example, with the sports label Puma. In addition to her Instagram account, the 23-year-old also leads the blog “About Pam”. In the Insta Account “Pamgoesnuts”, Pamela provides her followers with delicious recipes.
Lisa and Lena
Instagram: 14,2m Subscribers, YouTube: 892.300 Subscribers, Facebook: 254.265 Likes (Febr. 2019)
The app “musical.ly” made the twins Lisa and Lena famous. With their lip syncs, the two Stuttgart natives build up an international fanbase, which includes more than 30 million followers. In 2017 Lisa and Lena (15) released their first own single titled „Not my fault„. Youtube Channel
Conni Biesalski
Instagram: 32,6k Subscribers, YouTube: 14.591 Subscribers, Facebook: 254.265 Likes (Febr. 2019)
Another newcomer and influencer who made it to the top who can live very well of her blogs and generates an amazing income is the digital nomade Conni Biesalski with „Planet Backpack„. With over 100,000 monthly readers, her site is one of the largest travel blogs in Germany. Conni is a creative entrepreneur, speaker & minimalist. She wants to encourage people to live a conscious life and create a meaningful business. She started blogging in 2011 and launched her first online business in 2012, which has since allowed her to live and work anywhere around the world. Youtube Channel
FAZIT
Digital influence is the ability to create an effect, change opinions and behaviors, and drive measurable outcomes online.
Love All Ways!
~ Dany ZOPA
